Helping the automotive industry handle product recalls
As vehicles get more and more complex and include more technology, automotive manufacturers and component suppliers are seeing an increasing number of product recalls.
And although, due to the nature of the product and the need for vehicles to be registered, it is easier to know where your products are, a recall plan is still important in order to execute the recall, get your message out to owners and ensure that the recall has been effective.
Due to the high value of the product and potential risk of injury if something goes wrong, automotive recalls are often high profile and therefore crisis media training is an important part of your crisis management plans, and that could include handling complaints via social media. RQA can help you with your crisis communications, ensuring your people know what to say, when to say it and who to say it to.