Retail Quality Audits
We will tell you what your consumer sees through our Retail Quality Audit service. A damaged pack may cause your consumer to buy a competitor product…
RQA field representatives will carry out retail quality audits, or on-shelf assessments, at multiple stores across different countries to check the quality of your products against a pre-agreed list of potential defects. RQA can use their own bespoke proprietary smart phone app to collect the data for maximum accuracy and cost effectiveness.
The size of the project is up to you; whether you just want to check your products in a few stores or a few hundred stores, RQA can help. We will provide you with the data collected and a report highlighting findings and any areas of concern in your supply chain.
These projects may be called on-shelf assessments, retail quality audits or product quality studies.