Lawrence E. PlattManaging Director


Lawrence E. Platt is President and founder of RQA, Inc. He has spent over forty years in various segments of the consumer packaged goods industry.

Larry spent the first 18 years of his career with Unilever PLC serving in a variety of senior management positions in the USA and internationally with responsibilities ranging from operational Quality Assurance, regulatory affairs and laboratory functions, operations and facility management, and responsibility for global technology transfer.

In 1989, he founded RQA, Inc. RQA began as a Quality Assurance and Crisis Management consulting company and evolved over the last twenty-five years into several multi-national businesses with diverse operations spanning over 130 countries and with over 5,000 field personnel worldwide. RQA companies provide Innovation and Market Intelligence, Consumer Testing, Forensic Investigations, Restaurant/Event Food Safety, B2B iPhone applications and Global Risk Consulting including Product Recall. He has served on the Executive Boards for several trade organizations and actively participates in conference panels and symposiums related to crisis management, regulatory and product recall policies and procedures.

World of Recall

Our interactive tool simplifies the complex world of product recall, providing top tips and advice from our stakeholders